Chef at school

When a group of passionate moms from Peter Pan Primary School in Modena decided it was time to stand up for better school lunches, they proved just how powerful collective creativity can be. The initiative, born to support the “Chef at School” program, turned into a vibrant fundraising project titled 33 Moms, 12 Recipes, 1 Calendar. Month by month, the calendar offers healthy, tasty, and simple recipes—served with a pinch of irony and a whole lot of care. Beyond promoting correct eating habits and awareness about food quality and nutrition, the project brought together families, educators, and the local community through humor, design, and delicious ideas. It’s proof that when everyday commitment meets creativity, the results can be both meaningful and mouthwatering.

This project is also a blueprint for companies looking to engage their people in something meaningful. A calendar built around a cause, whether social, environmental, or community-driven, becomes a powerful team-building tool when employees are involved in the creative process: choosing the theme, contributing to the monthly shoot, and shaping the visual identity of the final product. The result is something tangible that carries their collective imprint, a story told not just about the company, but by the people who make it.